Last Updated: August 21, 2020
Information We Collect
When you use LPL Financial services, we may collect certain information relating to that use, some of which may be personal information. Examples of personal information include your name, address, telephone number, email address, other means to contact you, and Social Security number, as well as other information you may supply us in connection with a financial product or service, such as your demographic information, investment preferences, location information, or financial information. If you register with LPL Financial online services, we will collect data that may include personal information, such as your contact information, financial information submitted by you or others in connection with your use of LPL Financial online services, and verification information that we use to identify you. In addition, we may collect information such as your Internet Protocol (IP) address and/or domain, the type and version of your Internet browser software and operating system you use, the date, time, and duration of your LPL Financial online services access, the specific pages, buttons, images, links, and forms that you access while visiting LPL Financial online services, the type of device you use to access LPL Financial online services (such as a BlackBerry, iPhone, or iPad), your mobile carrier and/or Internet Service Provider. Collection of this data does not personally identify you. We may also use third party applications and services to collect and analyze this information in the aggregate. Your LPL Financial affiliated advisor may collect personal and financial information from you for entry into the LPL Financial database. This information may include your name, address, telephone number and information required to calculate a net worth statement. We may also collect information about you that you otherwise submit to us, such as through email and other means.
Users of the LPL Financial online services may have the option to authenticate their identity using biometric recognition capabilities on their devices. When users of the LPL Financial online services enable biometric identification, LPL Financial does not collect or receive biometric information or biometric identifiers.
Our Use of Personal Information
Sharing Personal Information in Connection with LPL Financial Services
Rights for Residents of Certain States
- To request that we disclose what personal information relating to you that we collect, share or sell.
- To request that we delete certain personal information relating to you that we maintain.
- To opt-out from the sale by a business of your personal information.
- To make such a request relating to these California rights, please navigate to privacy.lpl.com or call (888) 531-0080. We may need to obtain information about you or your specific request in order to verify and respond. If you have an authorized agent, that person also may submit requests relating to your California privacy rights. We will need to obtain verification of the agent’s identity, their authority to act on your behalf, and verification that you are the individual about whom LPL Financial possesses the personal information requested.
A business may not discriminate against a California resident that exercises their privacy rights under state law.
Updating and Correcting Your Personal Information
Keeping your information accurate and up to date is very important. If your personal or account information is incomplete, inaccurate or not current, please contact your financial advisor or LPL Financial at (800) 558-7567.
Cookies and Similar Technology
When you access LPL Financial online services, we, or third parties we hire to track how our website is used, may place small data files called “cookies” on your browser or other access device. Cookies are pieces of data stored on your device and are assigned by a web server to the browser on your device. When you return to a site you have visited before, your browser gives this data back to the server.
A “session cookie” may be sent to your computer or other access device when you log in to LPL Financial online services. This type of cookie recognizes you if you visit multiple pages on a site during the same session, so that you do not need to be prompted for your password on each page. Once you log out or close your browser, this cookie expires and no longer has any effect. “Persistent” or longer-lasting cookies can be used for other purposes, such as to record user experience preferences when you use a website and to inform you about LPL products and services during and after you visit the LPL Financial online services, a process known as remarketing. These cookies do not expire once you log out or close your browser. You are free to decline our cookies if your browser permits, but doing so may interfere with your use of LPL Financial online services.
We use third party vendors to perform remarketing on our behalf. In the remarketing process, a unique ad-serving cookie is placed on your browser that uses information about your browser and your activity on the LPL Financial online services to serve ads on places such as the Google content network. As a result, you may notice ads about LPL Financial products and services elsewhere online when browsing. Please click here for more information about remarketing or to opt out of the Google remarketing cookie. To learn more about this type of advertising in general, and to opt out of seeing interest-based advertisements on participating sites, visit the Network Advertising Initiative home page. Please note that, even if you choose to remove your information, you will still see advertisements while you’re browsing online. However, the advertisements you see may be less relevant to you and your interests.
We and our third party service providers may also use technologies similar to cookies to track your interaction with LPL Financial online services. Some of these technologies include web beacons, pixels, tags and Flash objects. As with cookies, you are free to decline such technologies if your browser permits. You should refer to your browser’s instructions to remove cached history and images from your device. Deleting or disabling cookies will not remove Flash objects. You should refer to Adobe.com for more information on how to disable these objects.
LPL and the third parties who assist in operating LPL Financial online services do not respond differently or limit their practices under the terms of this policy when you access those online services with a browser that uses a do not track signal or similar mechanism.
Storage and Protection of Personal Information
We maintain administrative, technical, and physical safeguards that are designed to protect the privacy and security of personal information. In order to help secure personal information collected from you as an LPL Financial online services user, including sensitive financial data, the information is protected by SSL encryption when it is exchanged between your web browser and LPL Financial online services. However, the internet is not a fully secure environment, and we cannot ensure or warranty the security of any information transmitted to or generated by LPL Financial in connection with LPL Financial online services. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our administrative, technical, and physical, or other operational, safeguards. You play a critical role in protecting your information by maintaining up-to-date computer security protections. Steps you take to ensure the security of your computer, computer passwords, or other personal identifier authentication mechanisms are key components of the protection of your personal information. For more information on protecting your electronic information, please visit our Privacy/Security page. You agree that you are responsible for any additional verification procedures and security you deem necessary.
It is our policy not to email you or send you electronic communications to request non-public personal information or account information (such as a username or password). If you receive an unsolicited email or other electronic communication that appears to be from LPL Financial but you suspect may be from another source and might be fraudulent, please email us at Security.Mailbox@lpl.com.
Personal Information on Children
We respect the privacy of children and encourage all parents to supervise their children’s computer usage. We do not intend to invite children to visit LPL Financial online services and we do not knowingly collect or retain personal information from children under the age of thirteen (13). For more information on the Children’s Online Privacy Protection Act (COPPA), please visit the Federal Trade Commission website at www.ftc.gov.
Notice to Persons Accessing the LPL Financial Site Outside the United States
If you access the LPL Financial online services outside the United States, any information you provide to us through the LPL Financial online services will be transferred out of that jurisdiction and into the United States. If you do not want your personally identifiable information to leave that jurisdiction, do not provide the information to us. By providing personally identifiable information to us, you explicitly consent to the transfer of your information to the United States.
Contacting Us About Privacy Questions